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Our Story

Bajaj Long Life Cement (BLC) was founded by Mr Madan Gopal Bajaj to manufacture and supply high quality cement by establishing their maiden unit at Faridkot (Punjab) in 1989. We provide high quality products and reliable services to customers and communities in Punjab and Jammu and Kashmir. We produce, distribute and sell cement in both the states.

We have adopted progressive manufacturing practices, whether it relates to maintaining high standards of quality of its products or development of its highly valued human resources or the need to keep the pollution to the barest minimum.

The Company has a strong committed marketing network comprising various layers like Distributors, Dealers, C&F Agents, all of whom are served by dedicated marketing personnel. The Company has a well-designed Organizational Structure and the roles and responsibilities of each of its personnel have been well defined. The Company believes in the importance of development of Human Resources as a valuable asset and is endeavouring to enhance its value by organizing various need based in-house training programmes and encouraging their participation in the external programmes sponsored by various institutions of repute.

  • High Quality Products
  • Reliable Service
  • Manufacturing Practices
  • Committed Marketing Network

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