The target of Bajaj Cement is to increase the value of the Group in the long term through sustainable and result-oriented growth. We want to continue to provide our customers with superior quality and innovative products at competitive prices, open up prospects, and offer all of our employee’s safe and attractive jobs. We incorporate economic, ecological, and social targets in our business strategy by the measures we take to protect the climate and biodiversity, as well as the social responsibility we assume at all locations.
In a market with largely standardised products, we differentiate ourselves through our high level of customer focus and service quality in order to realise the full value of our products and services. Moreover, we ensure a competitive cost structure in all areas. A key objective is to make sure that the productivity enhancement in input factors such as working time, capital, and energy at least offsets inflation- related cost increases. For countries with high inflation, this is valid to the extent as we cannot compensate inflation by increased sales prices in the market.
The basis and prerequisite for operational excellence is a culture of continuous improvement. We engage in intensive benchmarking both internally and in relation to competitors, in order to identify optimisation potential. Our goal is a stable position in the top quartile for all operational benchmarks: efficiency and cost structure, productivity, margin, growth, and value creation.
BLC product conforms to BIS 1489 Standard. Our company is also practicing the best quality control procedures to maintain and enhance the quality of not only products but also of its operations for the following purposes :